In the run up to the UK General Election, you would think that there was a clear message coming through from each of the party campaigns. The reality is that with only 38 days to go, the messages appear to be anything but clear.

One of the news channels this morning showed a reporter out on the UK streets to gain insights on how the public would be using their vote when they go to the polls on 7th May. It was quite astounding and extremely concerning that the vast majority of the people in this report had no idea which party was sending what message, and as a result, would in fact be using their vote to elect the opposing party to who they actually want as their government.